Mercedes-Benz USA
A new simple way to build
the cars you always loved
Product Design
Image Edition
Front-End Development
Year 2024
Mercedes-BenzMercedes-BenzUSAUSAneededneededaasimplersimplermoremorebeautifulbeautifultooltooltotobuildbuildtheirtheircarscarswithwithspecialspecialemphasisemphasisintointoallowingallowingthethecustomerscustomerstotoseeseethetheactualactualcarcartheytheywherewheregoinggoingtotoreceive.receive.
MinimalsmMinimalsmwaswasrequested.requested.TheThegoalgoalwaswastotofocusfocusononthethevehiclesvehiclesandandnotnotthetheinterface,interface,butbutwithoutwithoutsacrificingsacrificingusabilityusabilityandandbeautifulness.beautifulness.
WorkingWorkingwithwithTorqueTorqueMedia,Media,Mercedes-BenzMercedes-Benzamazingamazingteamteamofof3D3DDesigners,Designers,helpedhelpedmemebringbringtotolifelifeallallthethevehiclesvehiclesrendersrendersseatingseatingininthethesamesameposition.position.ConsistencyConsistencyisiskeykeyforforusersuserstotorelaterelatewellwelltotoanyanydigitaldigitalproduct.product.WeWeachievedachievedthisthisbybyteamingteamingtogethertogetherandandworkingworkingasasaacompactcompactteam.team.
EachEachvehiclevehiclemodelmodelholdsholdshundredshundredsofoffeaturesfeaturescombinations,combinations,thatthatisiswhywhyUXUXandandUIUIneededneededtotobebeseamlessseamlessandandunderstandableunderstandablefromfromstepstep11andandaccrossaccrossallallthethebuildingbuildingexperience.experience.WeWeactivelyactivelytestedtestedmultiplemultiplevariantsvariantsuntiluntilwewenailednailedthethetypologiestypologiesforforaaperfectperfectexperience.experience.
WeWewantedwantedtotomakemakethethebuildingbuildingdecisiondecisionofofthethevehiclevehicleaadelightfuldelightfulexperienceexperienceforforthethecustomers.customers.ThroughThroughhiper-realistichiper-realisticlivelive3D3DrendersrenderscomingcomingfromfromTorqueTorqueMediaMediaEngineEnginewewemanagedmanagedtotodeliverdeliverimagesimageswithwiththethetiniesttiniestdetails,details,makingmakingourourcustomerscustomersexperienceexperienceaaWOWWOWexperience.experience.
ConfiguringConfiguringaavehiclevehicleit'sit'sjustjustaabreeze.breeze.SeeingSeeingallallthethechangeschangeslifelifeit'sit'sjustjustWOW.WOW.IIaddedaddedaa360360degreesdegreesscrollscrollforforthethecustomerscustomerstotoplayplayaroundaroundthierthiervehicle,vehicle,bothbothfromfromthetheexteriorexteriorandandthetheinteriorinteriordetaileddetailedviews,views,makingmakingthetheexperienceexperiencesomethingsomethingunforgettable.unforgettable.
AfterAftercompletingcompletingthetheconfigurationconfigurationofoftheirtheirvehicle,vehicle,theytheycancancheckcheckallallthethedetailsdetailsofoftheirtheirnewlynewlycreatedcreatedMercedes-BenzMercedes-Benzandandproceedproceedtotoeithereithermakemakemoremorechangeschangesororcreatecreateaapurchasepurchaseorder.order.
Mercedes-BenzMercedes-Benzwillwillkeepkeepeacheachcustomercustomerupuptotodatedatewithwithregularregularcommunicationscommunicationsthroughthroughemailemailandandthethemobilemobileappappononthethevehiclevehiclebuildingbuildingpipeline.pipeline.ThatThatwaywaytheytheyknowknowexactlyexactlywhenwhentheytheywillwillreceivereceivetheirtheirnewnewcarcarinintheirtheirfrontfrontdoor.door.